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The committee uses potentially, because whether exposure to tobacco toxicants is reduced depends on the users behavior, such as frequency and intensity of use

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The father of public relations and inventor of the press release, Edward Bernays, cut his teeth working for tobacco companies and brilliantly demonstrated how social appeals - that cigarettes were cool, rebellious, even feminist - were far more effective than focusing on cigarette quality alone

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'Replacing meat, eggs, and dairy with vibrant vegan foods like vegetables, pulses, and grains would protect animals, the planet, and the health of the British public and save the NHS money.' But thinktanks accused the charity of being a 'crackpot organisation and of scientific illiteracy over its claims

Surpassing more than 1.1 billion Mandarin Chinese speakers, unsurprisingly, it comes as the most spoken language in the world