ugliest color cigarette packages In 2012, the Australian government worked with researchers to find the least appealing for packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy How to Get Smokers to

How to Get Smokers to Quit? Enlist World's Ugliest Color The New York Times Pantone 448 C Is the Most Hated Color, Here's Why HelpWithDIY In defense of Pantone 448 C, the so called 'ugliest color' Brafton Australia hired researchers to find the ugliest color in the world. Seven studies, 1,000 smokers Winner: Pantone 448 C, associated with "dirt, tar and death" Now it's the legally required color of Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian Ugly Cigarette Packs Arrive in Welsh Shops ASH Wales Cymru

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